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Managing Customer Relationships: A Strategic Framework by Don Peppers, Martha Rogers

Managing Customer Relationships: A Strategic Framework Don Peppers, Martha Rogers ebook
Format: pdf
ISBN: 0470423471, 9780470930182
Publisher: John Wiley & Sons
Page: 530

The term customer relationship management trends away from the traditional 'segmentation' strategy and instead focusses on 'segmentation of one'. After the success of our inaugural Enterprise . Combining CRM and Big Data to drive Loyalty Vaughan Chandler, Head of Customer Insights at Qantas, shared their successful strategy for growth using CRM a. Beyond Enterprise 2.0 - January 24&25 2012, Amsterdam - Internal Communications 2.0, Collaboration, Knowledge Management, Learning Development and More! Such a framework will maximize benefits to the enterprise and its customers. Managing Customer Relationships: A Strategic Framework by Don Peppers and Martha Rogers, 2011. The enhanced solution will help companies align their BCM processes with ISO 22301 standards and strategic objectives within the larger context of the enterprise GRC framework, extending into customer and supplier eco-systems. Instead of Managing Customer Relationships: A Strategic Framework. Marketing topic(s):E-CRM strategy. Developing a strategic framework to connect your business and marketing strategy with eBusiness and the online communication strategy; Asking yourself; when was the last time you actually spoke with a customer? Downstream: The linkages with customers, including delivery, service and other related activities (customer relationship management). MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework.